000			00777nam a22002057a 4500
999			_c1926 _d1926
008			150108b xxu||||| |||| 00| 0 eng d
020			_a9781861524560
040			_aZET-Ke
050			_aHF1416 _b.M84 1999
100			_aMuhlbacher, Hans.
245			_aInternational Marketing : _ba global perspective/ _cHans Muhlbacher, Lee Dahringer and Helmuth Leihs.
250			_a2nd ed.
260			_aLondon: _bThomson business press, _c1999.
300			_axx, 983 p. : _bill. ; _c27 cm.
500			_aincludes index.
505			_aInternational marketing-motivation and press -- Potential market assessment -- Basic strategic decisions -- Building and sustaining the global position .
700			_aDahringer, Lee.
700			_aLeihs, Helmuth.
942			_2lcc _cBK _kHF1416 _m.M84 1999