000			01165nam a22001697a 4500
008			150120b xxu||||| |||| 00| 0 eng d
020			_a9780137459933
040			_aZET-Ke _dZET-Ke
050			_aHD62.5 _b.D65 1999
100			_aDollinger, Marc J.
245			_aEntrepreneurship: _bstrategies and resources/ _cMarc J. Dollinger
250			_a2nd ed.
260			_aLondon: _bPrentice hall; _c1999.
300			_axxiii,562p.: _bill.; _c24cm.
505			_aThe foundations of entrepreneurship-- Inside the entrepreneurial mind: from ideas to reality-- Designing a competitive business model and building a solid strategic plan-- Conducting a feasibility analysis and crafting a winning business plan-- Forms of business ownership-- Franchising and the entrepreneur-- Buying an existing business-- Building a powerful marketing plan-- E-commerce and the entrepreneur-- Pricing strategies-- Creating a successful financial plan-- Managing cash flow-- Sources of financing; Debt and Equity--Choosing the right location and layout-- Global aspects of entrepreneurship-- Building a new venture team and planning for the next generation.
942			_2lcc _cBK _kHD62.5 _m.D65 1999
999			_c1946 _d1946