| 000 | 00848nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c1951 _d1951 |
||
| 008 | 120321t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780131257337 | ||
| 040 | _aZET-Ke | ||
| 050 |
_aHF5415.2 _b.M29 1996 |
||
| 100 |
_aMalhotra, Naresh K. _9197 |
||
| 245 |
_aMarketing Research : _bAn applied orientation / _cNaresh K. Malhotra. |
||
| 260 |
_aUpper Saddle Rivever, New Jersey : _bPrentice Hall, Inc., _c1996. |
||
| 300 |
_axxi,891p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes Index. | ||
| 505 | _aIntroduction and early phases of marketing research -- Research design formulation -- Data collection -- Data preparation and analysis -- Communicating the research project -- International and ethical dimensions. | ||
| 650 |
_aMarketing Research _9198 |
||
| 700 |
_aRonald F. Bush. _9199 |
||
| 942 |
_2lcc _cBK _hHF5415.2 _kHF5415.2 _m.M29 1996 |
||