000			01319cam a22002534a 4500
999			_c2027 _d2027
001			15370163
003			ZET-ke
005			20220118020011.0
008			080717s2008 njua b 001 0 eng
010			_a 2008274680
020			_a9780470056233 (pbk. : alk. paper)
020			_a0470056231 (pbk. : alk. paper)
040			_aDLC _cDLC _dZET-ke _beng
050	0	0	_aHF5415.13 _b.A23 2008
100	1		_aAaker, David A.
245	1	0	_aStrategic market management / _cDavid A. Aaker.
250			_a8th ed.
260			_aHoboken, NJ : _bWiley, _cc2008.
300			_axii, 322 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505			_aStrategic market management -an introduction and overview -- External and customer analysis -- Competitor analysis -- Market/sub-market analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage, synergy, and strategic philosophies -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands-the exit, milk, and consolidate options -- Organizational issues.
650		0	_aMarketing _xManagement.
942			_2lcc _cBK _kHF5415.13 _m.A23 2008 _01