| 000 | 01278cam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c2040 _d2040 |
||
| 001 | 16488152 | ||
| 003 | ZET-ke | ||
| 005 | 20190802112605.0 | ||
| 008 | 101004s2012 nyua b 001 0 eng | ||
| 010 | _a 2010040703 | ||
| 020 | _a9780071314404 | ||
| 040 |
_aDLC _cDLC _dZET-ke |
||
| 050 | 0 | 0 |
_aHF5823 _b.B387 2012 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a9th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin ; _cc2012. |
||
| 300 |
_axxxiv, 828 p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aIntroduction to integrated marketing communications -- Integrated marketing communications program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing the integrated marketing communications program -- Monitoring, evaluation and control -- Special topics and perspectives. | ||
| 650 | 0 |
_aAdvertising. _9556 |
|
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 942 |
_2lcc _cBK _kHF5823 _m.B387 2012 |
||