000 01170cam a2200301 a 4500
999 _c2068
_d2068
001 13483702
003 ZET-ke
005 20190809121909.0
008 040206s2003 enka b 001 0 eng d
010 _a 2004268738
015 _aGBA3-Z7208
020 _a9781111821173
035 _a(OCoLC)ocm51271816
040 _aUKM
_cUKM
_dZET-ke
_beng
050 0 0 _aHD62.7
_b.P4 2012
100 1 _aPetty, William J...[et.al.]
245 _aManaging small business: an entrepreneurial emphasis /
_cJ. William Petty...[et.al.]
250 _a16th ed.
260 _aAustralia :
_bSouth-Western Cengage Learning,
_cc2012.
300 _axxiii, 817 p. :
_b col. ill. ;
_c28 cm.
504 _aIncludes bibliographical references and index.
505 _aEntrepreneurship: a world of opportunity -- Starting from scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Marketing growth in the small business.
650 0 _aSmall business.
_xManagement.
700 1 _aPalich, Leslie E.
700 1 _aLongeneck, Justin G.
700 1 _aHoly, Francis.
942 _2lcc
_cBK
_kHD62.7
_m.P4 2012