| 000 | 00988nam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c2070 _d2070 |
||
| 001 | 3353958 | ||
| 003 | ZET-ke | ||
| 005 | 20190813125857.0 | ||
| 008 | 860620s1987 ilua b 001 0 eng | ||
| 010 | _a 86081796 | ||
| 020 | _a0256036403 | ||
| 040 |
_aDLC _cDLC _dZET-ke _beng |
||
| 050 | 0 | 0 |
_aHF1416 _b.C375 2002 |
| 100 | _aGraham, John L. | ||
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora. |
| 250 | _a11th ed. | ||
| 260 |
_aBoston. : _bMcGraw Hill, _c2002. |
||
| 300 |
_axiv,693 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (Bibliography: p. 801-805) and index. | ||
| 505 | _aThe scope and challenges of international marketing--The cultural environment for global markets--Assessing global market opportunities--Developing global market strategies--Implementing global market strategies--Supplementary material. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational business enterprises. | |
| 942 |
_2lcc _cBK _kHF1416 _m.C375 2002 |
||