| 000 | 01106cam a22002654a 4500 | ||
|---|---|---|---|
| 999 |
_c2091 _d2091 |
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| 001 | 12252036 | ||
| 003 | ZET-ke | ||
| 005 | 20221125020010.0 | ||
| 008 | 001207s2002 ohuab b 001 0 eng | ||
| 010 | _a 00068752 | ||
| 020 | _a0324062532 (core text with Info Trac) | ||
| 020 | _a0324125682 (core text only) | ||
| 040 |
_aDLC _cDLC _dZET-ke _beng |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5837 _b.S45 2002 |
| 100 | 1 | _aSemenik, Richard J. | |
| 245 | 1 | 0 |
_aPromotion and integrated marketing communications / _cRichard J. Semenik. |
| 260 |
_aCincinnati, Ohio : _bSouth-Western Thomson Learning, _cc2002. |
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| 300 |
_axxxix, 582 p. : _bill. (some col.) ; _c29 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aPlanning the promotional process and integrated marketing communications -- Understanding the market and environment for promotion and IMC -- The tools of promotion and IMC -- Evaluation and measuring the effectiveness of promotion and IMC. | ||
| 650 | 0 | _aAdvertising campaigns. | |
| 650 | 0 | _aCommunication in marketing. | |
| 942 |
_2lcc _cBK _kHF5837 _m.S45 2002 _01 |
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