000			01516cam a2200361 a 4500
999			_c2110 _d2110
001			17418501
003			ZET-ke
005			20190904115325.0
008			120806s2014 ohua b 001 0 eng d
010			_a 2012946258
020			_a9780538480567
020			_a0538489564
035			_a(OCoLC)ocn857279981
040			_aCOO _beng _cZET-ke _dOCLCO _dCOO _dBTCTA _dYDXCP _dDLC
042			_alccopycat
050	1	0	_aHF5415 _b.H8 2012
100	1		_aHult, G. Tomas M.
245	1	0	_aMarketing / _cWilliam M. Pride, O. C. Ferrell.
250			_a16th ed., 2012 ed.
260			_aAustralia : _bSouth-Western, Cengage Learning, _cc2012.
300			_axxx.656p : _bcol.ill. ; _c28 cm
504			_aIncludes indexes.
505			_aPart 1: marketing strategy and environment -- Part two: marketing research and target market analysis -- Part three: customer behavior and E- marketing -- Part four: product decisions -- Part five: distribution decisions -- Part six: promotion decisions -- Part seven: pricing decision -- Part eight: social responsibility and marketing ethics.
600			_2Marketing startegy and environment
600			_2Customer behaviour and e-marketing
650		0	_aMarketing.
700	1		_aFerrell, O. C. _9243
700	1		_aPride, William M.
906			_a7 _bcbc _ccopycat _d3 _encip _f20 _gy-gencatlg
942			_2lcc _cBK _kHF5415 _m.H8 2012