000			01883pam a2200313 a 4500
001			2453212
003			ZET-ke
005			20250919150741.0
008			890814s1990 njua b 001 0 eng
010			_a 89022881 _z 89223881
020			_a100273750011
020			_a9780273750017
040			_aDLC _cZET-Ke _dDLC
050	1	0	_aHF5415 _b.A7 2011
100	1		_aArmstrong, Gary. _928585
245	1	0	_aMarketing : _ban introduction / _c Gary Armstrong,
250			_a10th ed.
260			_aBoston: _bPearson; _cc2011.
300			_a 644 p. : _bill. (some col.) ; _c29 cm.
504			_aIncludes bibliographical references and index.
505			_aMarketing:creating and capturing customer value – Company and marketing strategy:partnering to build customer relationships – Analyzing the marketing environment – Managing marketing information to gain customer insights – Consumer markets and consumer buyer behavior – Customer-driven marketing strategy: creating value for target customers – Products, services, and brands: building customer value – Developing new products and managingg the product life-cycle strategies – Pricing: understanding and capturing customer value – Marketing channels: delivering customer value – Retailing and wholesaling – Communicating customer value: integrated marketing marketing communication strategy – Personal selling and sales promotion – Direct and online marketing: building direct customer relationships – The global marketplace – Sustainable marketing: social responsibility and ethics.
600			_2Understanding the marketplace and consumers
600			_2Designing a customer strategy and mix
650		0	_aMarketing.
650		0	_aMarketing _xManagement.
700	1		_akotler, philip. _9166
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK _kHF5415 _m.A7 2011 _01
999			_c2116 _d2116