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999			_c2116 _d2116
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008			890814s1990 njua b 001 0 eng
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020			_a100273750011
020			_a9780273750017
040			_aDLC _cZET-Ke _dDLC
050	1	0	_aHF5415 _b.A7 2011
100	1		_aArmstrong, Gary.
245	1	0	_aMarketing : _ban introduction / _c Gary Armstrong,
250			_a10th ed.
260			_aBoston: _bPearson; _cc2011.
300			_a 644 p. : _bill. (some col.) ; _c29 cm.
504			_aIncludes bibliographical references and index.
505			_aPart one: defining marketing and the marketing process -- Part two: understanding the market place and the consumers -- Part three: designing a customer-driven strategy and mix -- Part four: extending marketing.
600			_2Understanding the marketplace and consumers
600			_2Designing a customer strategy and mix
650		0	_aMarketing.
650		0	_aMarketing _xManagement.
700	1		_akotler, philip. _9166
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK _kHF5415 _m.A7 2011 _01