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003			ZET-ke
005			20190801173318.0
008			081027s2010 at a b 001 0 eng
010			_a 2008940385
020			_a9780324788617
020			_a0324788614
040			_aDLC _cZET-ke _dDLC _beng
050	0	0	_aHF5415.2 _b.Z54 2010
100	1		_aZikmund, William G.
245	1	0	_aExploring marketing research / _cWilliam G. Zikmund, Barry J. Babin.
250			_a10th ed.
260			_aAustralia ; _aMason, OH : _bCengage Learning, _cc2010.
300			_axxii, 714 p. : _bill. ; _c28 cm.
500			_aIncludes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).
504			_aIncludes bibliographical references and index.
505			_aThe role of marketing research--Beginning stages of research process--Research designs for collecting primary data--Measurement concepts--Sampling and field work--Data analysis and presentation--Comprehensive cases with computerized databases.
650		0	_aMarketing research. _9198
700	1		_aBabin, Barry J.
942			_2lcc _cBK _hHF5415.2 _i.Z54 2010