| 000 | 00905nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c2142 _d2142 |
||
| 008 | 150710b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780170127349 | ||
| 020 | _a0170127346 | ||
| 040 |
_aDLC _cDLC _dZET-ke |
||
| 050 | 1 | 0 |
_aHF5415.2 _b.Z54 2010 |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 |
_aMarketing research / _basia pacific edition : _c[by]William G. Zikmund...[et.al.] |
|
| 250 | _a10th | ||
| 260 |
_aAustralia : _bCengage learning , _cc2007. |
||
| 300 |
_axxvii, 569 p. : _bill, ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | _aIntroduction to the research process -- Defining the problem -- Planning the research design -- Planning the sample -- Collecting the data -- Analyzing the data -- Formulating conclusions and writing the final report. | ||
| 700 | _aWard, Steven | ||
| 700 | _aLowe, Ben | ||
| 700 | _aWinzar, Hume | ||
| 942 |
_2lcc _cBK _hHF5415.2 _kHF5415.2 _m.Z54 2007 |
||