000			01460cam a2200277 i 4500
999			_c2171 _d2171
001			1809764
003			ZET-ke
005			20190813174609.0
008			791217s1980 caua b 001 0 eng
010			_a 79027099
020			_a0830254846
040			_aDLC _cDLC _dZET-ke _beng
050	1	0	_aHF5415.13 _b.P7 2012
100	1		_aPride, William.
245	1	0	_aMarketing principles: Asia Pacific edition / _cWilliam M. Prode...[et. al.]
260			_aAustralia : _bCengage Learning Australia, _cc2002.
300			_axxix, 513 p. : _bill. col. ; _c25 cm.
504			_aIncludes bibliographical references and indexes.
505			_aCustomer-focused marketing -- Marketing planning and strategy -- Marketing research and information systems -- Consumer behavior -- Target markets and buying behavior -- The power of branding -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented pricing decisions -- Market-oriented distribution decisions -- Market-oriented promotion decisions: Integrating marketing communications -- Developing and managing the integrated marketing communications mix -- Expanding the marketing mix.
650		0	_aMarketing _xManagement.
700	1		_aFerrell, O. C. _9243
700	1		_aLukas, Bryan A.
700	1		_aSchembri, Sharon.
700	1		_aNiininen, Outi.
942			_2lcc _cBK _kHF5415.13 _m.P7 2012