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008			050110s2006 caua b 001 0 eng
010			_a 2005920354
020			_a0534637973 (pbk.)
020			_a9780534637972
040			_aDLC _cZET-ke _dDLC
050	0	0	_aP90 _b.B285 2006
082	0	0	_a302.23/01 _222
100	1		_aBaran, Stanley J.
245	1	0	_aMass communication theory : _bfoundations, ferment, and future / _cStanley J. Baran, Dennis K. Davis.
250			_a4th ed.
260			_aBelmont, CA : _bThomson/Wadsworth, _cc2006
300			_axix, 412 p. : _bill. ; _c24 cm.
440		0	_aWadsworth series in mass communication and journalism
504			_aIncludes bibliographical references (p. 387-404) and index.
505			_aIntroduction to mass communication theory -- The era of mass society and mass culture -- The rise and fall of limited effects -- Contemporary mass communication theory searching for consensus and configuring challenges.
650		0	_aMass media _xPhilosophy.
700	1		_aDavis, Dennis K.
906			_a7 _bcbc _corigcop _d3 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK _kP90 _m .B285 2006 _01