| 000 | 01479cam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c2229 _d2229 |
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| 001 | 3089255 | ||
| 003 | ZET-ke | ||
| 005 | 20190802112832.0 | ||
| 008 | 980707s1999 maua b 001 0 eng | ||
| 010 | _a 98034457 | ||
| 020 | _a0205359221 | ||
| 020 | _a9780205359226 | ||
| 040 |
_aDLC _cZET-ke _dDLC |
||
| 050 | 0 | 0 |
_aP96.A86 _bM38 2003 |
| 082 | 0 | 0 |
_a808/.066302 _221 |
| 100 | 1 | _aYopp, Jan Johnson. | |
| 245 | 1 | 0 |
_aReaching audiences : _ba guide to media writing / _cJan Johnson Yopp, |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bAllyn and Bacon, _cc2003. |
||
| 300 |
_axiv, 383 p. : _bill. ; _c23 cm. |
||
| 500 | _aincludes index | ||
| 505 | _aWriting for today's audiences -- Tools for writers spelling, grammar, style and math -- Guidelines for good writing -- Getting to the point -- Beyond the lead writing the message -- Recognising bias and stereotypes -- Research and observation -- Legal and ethical issues -- Interviewing quotes and attribution -- Electronic media -- Public relations writing -- Advertising -- The abused words list -- Keys to grammar and style quizzes -- Key to math test. | ||
| 650 | 0 |
_aMass media _xAuthorship. |
|
| 650 | 0 |
_aMass media _xAudiences. |
|
| 650 | 0 | _aReport writing. | |
| 700 | 1 | _aMcAdams, Katherine C. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _kP96.A86 _m M38 2003 |
||