000			01489cam a22002774a 4500
999			_c226 _d226
001			13493449
005			20191101132252.0
008			040218s2004 enkab b 001 0 eng
010			_a 2004045152
020			_a0273682296
040			_aDLC _cDLC _dZET-Ke
042			_apcc
050	0	0	_aG155.A1 _bH647 2004
100	1		_aHolloway, J. Christopher. _9422
245	1	0	_aMarketing for tourism / _cJ. Christopher Holloway.
250			_a4th ed.
260			_aHarlow, England ; _aNew York : _bPrentice Hall/Financial Times, _c2004.
300			_axvii, 510 p. : _bill. (some col.), 1 map ; _c25 cm.
504			_aIncludes bibliographical references (p. 494-497) and index.
505			_aThe marketing perspective -- Marketing planning -- Marketing research and its applications in tourism -- The tourist market -- Tourism product policy -- Pricing the product -- Marketing communications and ICT applications -- Distributing travel and tourism --The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and tourism -- Direct marketing: theory and practice -- Public relations and its uses in the tourism industry -- Marketing control.
650		0	_aTourism. _9111
650		0	_aTourism _xMarketing. _9481
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK _hG155.A1