000 01401cam a2200313 a 4500
999 _c2285
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003 ZET-ke
005 20221103020010.0
008 060327s2006 caua b 001 0 eng
010 _a 2006924672
020 _a9780495050261
020 _a0495050261
040 _aDLC
_cZET-ke
_dDLC
050 0 0 _aP90
_b.B489 2007
100 1 _aBiagi, Shirley.
245 1 0 _aMedia/impact :
_ban introduction to mass media /
_cShirley Biagi.
250 _a8th ed.
260 _a[Southbank, Vic.], Australia :
_bThomson Wadsworth ;
_aBelmont, CA, USA :
_bThomas Higher Education,
_cc2007.
300 _axxxii, 396 p. :
_bill. (some col.) ;
_c28 cm.
504 _aIncludes bibliographical references (p. 373-382) and index.
505 _aThe mass media industries -- Selling the message -- Changing messages.
650 0 _aMass media.
_9761
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1104/2006924672-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1104/2006924672-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1104/2006924672-t.html
906 _a7
_bcbc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBK
_hP90.
_i.B489 2007
_kP90
_m.B489 2007
_01