000			00995nam a22002177a 4500
999			_c2443 _d2443
008			150907b xxu||||| |||| 00| 0 eng d
020			_a 0256218943
040			_aZET-Ke
050			_aHF1416 _b.I54 1998
100			_aMeloan, Taylor W.
245			_aInternational and global marketing : _b concepts and cases / _c [edited by] Taylor W. Meloan, John L. Graham.
250			_a2nd ed.
260			_aBoston, Mass. : _bIrwin/McGraw Hill, _cc1998.
300			_axvi, 439 p. : _b ill. ; _c24 cm.
500			_aIncludes bibliographical references.
505			_aIntroduction -- The environment of international and global marketing -- International and global marketing strategies -- International and global marketing operations -- Ethical issues -- Selected cases and a decision simulation.
650			_2Export marketing. _a Export marketing -- Case studies.
700			_aMeloan, Taylor W.
700			_a Graham, John L.
942			_2lcc _cBK _kHF1416 _m.I54 1998