000			01277nam a22002537a 4500
999			_c2447 _d2447
003			ZET-ke
005			20190814113846.0
008			150907b xxu||||| |||| 00| 0 eng d
020			_a9780135153369
040			_aDLC _cDLC _beng _dZET-Ke
050	1	0	_aHF5415 _b.S59 2009
100	1		_aSolomon, Michael R.
245	1	0	_aConsumer behaviour : _bbuying, having and being / _cMichael Solomon.
246	3		_aConsumer behavior
250			_a8th ed.
260			_aBoston : _bPearson Education, Inc, _c2009.
300			_a 720 p. : _bcol. ill. ; _c27 cm.
504			_aIncludes bibliographical references and indexes.
505			_aConsumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subcultures -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
600			_2consumers and culture
610			_2consumers as decision makers
650		0	_aConsumer behavior _zEurope.
942			_2lcc _cBK _kHF5415 _m.S59 2009