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| 003 | ZET-ke | ||
| 005 | 20190814150006.0 | ||
| 008 | 130219s2012 xx 000 0 eng | ||
| 010 | _a 2012537074 | ||
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| 040 |
_aDLC _cDLC _beng _dZET-ke |
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| 050 | 1 | 0 |
_aHF5415.13 _b.J4 2004 |
| 100 | 1 | _aJeannet, Jean-Pierre. | |
| 245 | 1 | 0 | _aCases in global marketing strategies / |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bHoughton MifflinCompany, _c2004. |
||
| 300 |
_aMixed pagination : _bill. ; _c20 cm. |
||
| 505 | _aIntroduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing opportunities -- Designing global marketing programs -- Managing the global marketing effort. | ||
| 700 | 1 | _aHennessey, H. David. | |
| 942 |
_2lcc _cBK _kHF5415.13 _m.J4 2004 |
||