| 000 | 00868nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c2452 _d2452 |
||
| 008 | 150907b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256089817 | ||
| 040 |
_aZET-Ke _dZET-Ke |
||
| 050 |
_aHF5429 _b.M327 1994 |
||
| 100 | _aMason, Joseph Barry. | ||
| 245 |
_a Retailing / _cJ. Barry Mason, Morris L. Mayer, Hazel F. Ezell. |
||
| 250 | _a4th ed. | ||
| 260 |
_aBurr Ridge, IL : _bIrwin, _cc1994. |
||
| 300 |
_axxviii, 701 p. : _bIll. (some col.) ; _c25 cm. |
||
| 500 | _a Includes bibliographical references and index. | ||
| 505 | _aStructural dynamics and strategic planning -- Environmental factors affecting retail strategy development -- Selecting markets in which to compete -- The resources needed to compete -- Positioning for competitive advantage: the marketing plan -- Retailing issues, opportunities and outlook. | ||
| 942 |
_2lcc _cBK _kHF5429 _m.M327 1994 |
||