000			01397nam a22001817a 4500
999			_c2454 _d2454
008			150907b xxu||||| |||| 00| 0 eng d
020			_a 0131690205
040			_aZET-Ke
050			_aHF5415.32 _b.S35 1987
100			_a Schiffman, Leon G. _9272
245			_a Consumer behavior / _cLeon G. Schiffman, Leslie Lazar Kanuk.
250			_a3rd ed.
260			_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1987.
300			_axviii, 724 p. : _b ill. ; _c25 cm.
500			_a Includes bibliographies and indexes.
505			_aConsumer behavior: Introduction -- Market segmentation -- Consumer needs and motivation -- Personality and consumer behavior -- Consumer psycho-graphics -- Consumer perception -- Learning and consumer involvement -- The nature of consumer attitudes -- Consumer attitude formation and change -- Communication and consumer behavior -- Group dynamics and consumer reference groups -- The family -- Social class and consumer behavior -- The influence of culture on consumer behavior -- Sub cultural and cross-cultural aspects of consumer behavior -- Personal influence and the opinion leadership process -- Diffusion of innovations -- Consumer decision making -- Comprehensive models of consumer decision making -- Consumer behavior applications for profit and not for profit service organizations: Public policy considerations.
942			_2lcc _cBK _kHF5415.32 _m.S35 1987