| 000 | 00969nam a22002655i 4500 | ||
|---|---|---|---|
| 999 |
_c2471 _d2471 |
||
| 001 | 17756874 | ||
| 003 | ZET-ke | ||
| 005 | 20190813180202.0 | ||
| 008 | 130530s2014 cau 000 0 eng | ||
| 010 | _a 2013941666 | ||
| 020 | _a9780077098766 | ||
| 020 | _a9780077098766 | ||
| 040 |
_aDLC _beng _cDLC _dZET-ke |
||
| 050 | 1 | 0 |
_aHF5415 _b.M3 2004 |
| 100 | 1 | _aMasterson, Rosalind. | |
| 245 | 1 | 0 |
_aMarketing : _ban introduction / _cRosalind Masterson, David Pickton. |
| 250 | _a3rd edition. | ||
| 260 |
_aLondon : _bMcGraw Hill, _cc2004. |
||
| 263 | _a1401 | ||
| 300 |
_axix, 444p. : _bill. ; _c24 cm. |
||
| 501 | _aIncludes bibliographical references. | ||
| 505 | _aThe development of marketing -- Marketing today -- The marketing environment -- Market segmentation -- Buyer behavior -- Marketing research -- Product -- Promotion -- Place -- Price -- The marketing mix -- Marketing management. | ||
| 700 | 1 | _4Pickton, David. | |
| 942 |
_2lcc _cBK _kHF5415 _m.M3 2004 |
||