000			01324nam a22002297a 4500
999			_c2475 _d2475
008			150908b xxu||||| |||| 00| 0 eng d
020			_a639785325031
040			_aZET-Ke _dZET-Ke
050			_aHD31 _b.B7235 2003
100			_a Walker, Danielle Medina.
245			_a Doing business internationally : _bthe guide to cross-cultural success / _cDanielle Medina Walker, Thomas Walker, Joerg Schmitz.
250			_a2nd ed.
260			_aNew York : _bMcGraw-Hill, _c2003.
300			_a xvii, 330 p. : _bill. ; _c 24 cm.
500			_a Includes bibliographical references (p. 313-322) and index.
505			_aThe global environment -- Culture -- The cultural orientations model -- A survey of cultural patterns -- Cultural orientations in communication -- Cultural competences in marketing and sales -- Translating global vision into local action: focus on multicultural teamwork and collaboration.
650			_2Industrial management -- Cross-cultural studies. Intercultural communication. Negotiation in business -- Cross-cultural studies. Success in business.
700			_aWalker, Thomas (Thomas D.)
700			_aBrake, Terence.
700			_aSchmitz, Joerg.
942			_2lcc _cBK _kHD31 _m.B7235 2003