| 000 | 00911nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c2477 _d2477 |
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| 008 | 150908b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780789024190 | ||
| 040 | _aZET-Ke | ||
| 050 |
_aHF5415.2 _b.M326 2006 |
||
| 100 | _a Stevens, Robert E. | ||
| 245 |
_a Market opportunity analysis : _btext and cases / _cRobert E. Stevens ... [et al.]. |
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| 260 |
_aNew York : _bBest Business Books, _cc2006. |
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| 300 |
_axi, 263 p. : _bill. ; _c22 cm. |
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| 500 | _aIncludes bibliographical references (p. 259) and index. | ||
| 505 | _aAssessing business opportunities: An overview -- Strategic management and planning -- Market demand analysis -- Competitive analysis -- Revenue and cost analysis -- Profitability analysis -- Feasibility analysis: Summary and action plan. | ||
| 650 | _2Marketing research. | ||
| 700 | _aSherwood, Philip K. | ||
| 942 |
_2lcc _cBK _kHF5415.2 _m.M326 2006 |
||