000			01454cam a2200337 a 4500
999			_c2485 _d2485
001			13740868
003			ZET-ke
005			20221126020010.0
008			041005s2006 caua b 001 0 eng
010			_a 2004114638
020			_a0534647189
040			_aDLC _cZET-ke _dDLC
050	0	0	_aP91.3 _b.W47 2006
082	0	0	_a302.23072 _222
100	1		_aWimmer, Roger D.
245	1	0	_aMass media research : _ban introduction / _cRoger D. Wimmer, Joseph R. Dominick.
250			_a8th ed.
260			_aBelmont, CA : _bThomson, Wadsworth, _cc2006.
300			_axii, 468 p. : _bill. ; _c24 cm.
440		0	_aWadsworth series in mass communication and journalism
504			_aIncludes bibliographical references and indexes.
505			_aThe research process -- Research approaches -- Data analysis -- Research applications.
650		0	_aMass media _xResearch.
700	1		_aDominick, Joseph R. _9760
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1103/2004114638-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1103/2004114638-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1103/2004114638-t.html
906			_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK _kP91.3. _m.W47 2006 _04