| 000 | 00830nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c2491 _d2491 |
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| 008 | 120321t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0534932886 | ||
| 020 | _a9780534932886 | ||
| 040 |
_aZET-Ke _dZET-Ke |
||
| 050 |
_aHF1416 _b.J35 1993 |
||
| 100 |
_aJain, Subhash C. _9204 |
||
| 245 |
_aInternational Marketing Management / _cSubhash, C. Jain. |
||
| 250 | _a4th ed. | ||
| 260 |
_aNew Delhi : _bCBS Publishers, _c1990 |
||
| 300 |
_axvi, 912p. : _bill. ; _c20 cm. |
||
| 500 | _aIncludes Index. | ||
| 505 | _aFramework of international marketing -- The field of international business -- Environmental factors affecting international marketing -- Perspectives of international markets -- International marketing decisions -- Planning and control. | ||
| 650 |
_aMarketing Management. _9205 |
||
| 942 |
_2lcc _cBK _kHF1416 _m.J35 1993 |
||