| 000 | 01229cam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c2503 _d2503 |
||
| 001 | 14464732 | ||
| 003 | ZET-ke | ||
| 005 | 20190814114942.0 | ||
| 008 | 060724s2007 njua b 001 0 eng | ||
| 010 | _a 2006024219 | ||
| 020 | _a0131875523 (alk. paper) | ||
| 020 | _a9780131875524 (alk. paper) | ||
| 035 | _a(OCoLC)ocm70698948 | ||
| 035 | _a(OCoLC)70698948 | ||
| 040 |
_aDLC _cDLC _dZET-ke _beng |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.L5883 2007 |
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. |
| 250 | _a6th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2007. |
||
| 300 |
_axx, 648 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aUnderstanding service markets, products and customers -- Building the service model -- Managing the customer interface -- Implementing profitable service strategies. | ||
| 650 | 0 |
_aMarketing. _xManagement. |
|
| 650 | 0 |
_aProfessions. _xMarketing. |
|
| 650 | 0 |
_aService industries. _xMarketing. _9257 |
|
| 650 | 0 |
_aCustomer services. _xMarketing. |
|
| 700 | 1 | _aWirtz, Jochen. | |
| 942 |
_2lcc _cBK _kHF5415.13 _m.L5883 2007 |
||