000			01114nam a2200265 a 4500
001			1128099
003			ZET-ke
005			20210723104829.0
008			950214s1995 maua b 001 0 eng
010			_a 94076515
020			_a0618310592
040			_aDLC _cDLC _beng _dZET-ke
050	0	0	_aHF1416 _b.J43 2004
100	1		_aJeannet, Jean-Pierre.
245	1	0	_aGlobal marketing strategies / _cJean-Pierre Jeannet, H. David Hennessey.
250			_a6th ed.
260			_aBoston : _bHoughton Mifflin, _cc2004
300			_axxv, 896 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and indexes.
505			_aIntroduction -- Understanding global marketing opportunities -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort -- Practicing global marketing.
650		0	_aExport marketing _xManagement.
650		0	_aExport marketing _xManagement _xCase studies.
700	1		_aHennessey, Hubert D.
942			_2lcc _cBK _kHF1416 _m.J43 2004 _hHF1416 _i.J43 2004
999			_c2515 _d2515