| 000 | 00912nam a22001817a 4500 | ||
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| 999 |
_c2531 _d2531 |
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| 008 | 150910b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0534917224 | ||
| 040 | _aZET-Ke | ||
| 050 |
_aHF5415.13 _b.H2713 1989 |
||
| 100 | _aHaas, Robert W. | ||
| 245 |
_aIndustrial marketing management : _btext and cases / _cRobert W. Haas. |
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| 250 | _a4th ed. | ||
| 260 |
_a Boston, Mass : _bPWS-KENT Pub. Co., _cc1989. |
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| 300 |
_axv, 655 p. : _bill. ; _c 24 cm. |
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| 500 | _aIncludes bibliographies and indexes. | ||
| 505 | _aUnderstanding the industrial marketing environment -- Industrial market and customer behavior -- The industrial marketing process: Segmentation, planning, strategy, and intelligence gathering -- The industrial marketing mix -- Industrial marketing performance: Controlling and evaluating, and international implications -- Cases. | ||
| 942 |
_2lcc _cBK _kHF5415.13 _m.H2713 1989 |
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