| 000 | 01347fam a2200337 a 4500 | ||
|---|---|---|---|
| 999 |
_c2588 _d2588 |
||
| 001 | 3059532 | ||
| 003 | ZET-ke | ||
| 005 | 20190816153914.0 | ||
| 008 | 000515s2001 maua b 001 0 eng | ||
| 010 | _a 00040688 | ||
| 020 | _a97800073101262 | ||
| 020 | _a0073101265 | ||
| 035 | _a(OCoLC)44076192 | ||
| 035 | _a(OCoLC)ocm44076192 | ||
| 035 | _a(NNC)3059532 | ||
| 040 |
_aDLC _cDLC _dZET-ke _beng |
||
| 050 | 0 | 0 |
_aHF5823 _b.B387 2007 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston, Mass. : _bIrwin/McGraw-Hill, _cc2007. |
||
| 300 |
_axxvi, 820. : _c. ill. ; _c29 cm. |
||
| 500 | _aincludes index. | ||
| 505 | _aIntroduction to integrated marketing communications -- Integrated marketing program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications program -- Monitoring, evaluation, and control -- Special topics and perspectives. | ||
| 650 | 0 |
_aAdvertising. _9556 |
|
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 942 |
_2lcc _cBK _hHF5823 _i.B387 2007 _kHF5823 _m.B387 2007 |
||