000 01047cam a2200253 a 4500
999 _c2623
_d2623
001 1598344
003 ZET-ke
005 20190814171056.0
008 940919s1995 njua 001 0 eng
010 _a 94036424
020 _a0023086610
040 _aDLC
_cDLC
_dZET-Ke
_beng
050 0 0 _aHF5429
_b.B45 1995
100 1 _aBerman, Barry.
245 1 0 _aRetail management :
_ba strategic approach /
_cBarry Berman, Joel R. Evans.
250 _a6th ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1995.
300 _axxxii, 682, A1-A63, I1-121 p. :
_bcol. ill. ;
_c29 cm. +
_e1 computer disk.
500 _aIncludes indexes.
505 _aAn overview of strategic retail management -- Situation analysis -- Targeting customers and gathering information -- Choosing a store location -- Managing a retail business -- Merchandise management and pricing -- Communicating with the customer -- Planning for the future.
650 0 _aRetail trade.
_xManagement.
_9247
700 1 _aEvans, Joel R.
942 _2lcc
_cBK
_kHF5429
_m.B45 1995