| 000 | 00720nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c2637 _d2637 |
||
| 008 | 150916b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780724811236 | ||
| 040 | _aZET-Ke | ||
| 050 |
_aHF5415.122 _b.L68 1998 |
||
| 100 | _aLovelock, Christopher H. | ||
| 245 |
_aServices Marketing : _bAustralian and New Zealand. |
||
| 260 |
_aAustralia : _bPrentice Hall, _c1998. |
||
| 300 |
_axi,570p. : _bill. ; _c18 cm. |
||
| 500 | _aincludes index. | ||
| 505 | _aUnderstanding services -- Understanding the customer and managing relationships -- Strategic issues in services marketing -- Challenges for senior management. | ||
| 700 | _aPatterson, Paul G. | ||
| 700 | _aWalker, Rhett H. | ||
| 942 |
_2lcc _cBK _kHF5415.122 _m.L68 1998 |
||