000			01290cam a2200241 a 4500
999			_c2661 _d2661
001			12369320
003			ZET-ke
005			20190814142152.0
008			010404s2001 nyu b 001 0 eng
010			_a 2001026190
020			_a0471415723 (pbk. : alk. paper)
040			_aDLC _cDLC _dZET-ke _beng
050	0	0	_aHF5415.13 _b.A23 2001
100	1		_aAaker, David A.
245	1	0	_aStrategic market management / _cDavid A. Aaker.
250			_a6th ed.
260			_aNew York : _bWiley, _cc2001.
300			_axiii, 338 p. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505			_aBusiness strategy: The concept and trends in its management -- Strategic market management: An overview -- External and customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Obtaining a sustainable competitive advantage -- Differentiation strategies -- Cost, focus, and preemptive move -- Strategic positioning -- Growth strategies: Penetration, product-market expansion, vertical integration, and the big idea -- Diversification -- Strategies in declining and hostile markets -- Global strategies -- Implementation.
650		0	_aMarketing _xManagement.
942			_2lcc _cBK _kHF5415.13 _m.A23 2001