| 000 | 00919cam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c2668 _d2668 |
||
| 001 | 3260302 | ||
| 003 | ZET-ke | ||
| 005 | 20190814152847.0 | ||
| 008 | 810518s1982 nyua b 001 0 eng | ||
| 010 | _a 81008236 | ||
| 020 | _a0070489203 | ||
| 040 |
_aDLC _cDLC _dZET-ke _beng |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.G84 1982 |
| 100 | 1 | _aGuiltinan, Joseph P. | |
| 245 | 1 | 0 |
_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1982. |
||
| 300 |
_axvi, 412 p. : _bill. ; _c22 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing. | |
| 504 | _aIncludes bibliographies and index. | ||
| 505 | _aThe marketing management setting -- Situation analysis -- Marketing strategies and programs -- Coordination and control. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aPaul, Gordon W. | |
| 942 |
_2lcc _cBK _kHF5415.13 _m.G84 1982 |
||