000			00949cam a2200241 a 4500
999			_c2673 _d2673
001			15496630
003			ZET-ke
005			20220427020009.0
008			081024s2006 si a b 001 0 eng
010			_a 2008339685
020			_a0131457578
040			_aDLC _cDLC _dDLCZET-ke _beng
050	0	0	_aHF5415.13 _b.K64 2006
100			_aKotler, Philip. _9166
245	0	0	_aMarketing management : _cPhilip Kotler .
250			_a12th ed.
260			_aSingapore ; _aNew York : _bPrentice Hall, _cc2006.
300			_axxxix, 120 p. : _bcol. ill. ; _c28 cm.
504			_aIncludes biblioraphical references and indexes.
505			_aUnderstanding market management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
700	1		_aKeller, Kevin Lane. _9303
942			_2lcc _cBK _kHF5415.13 _m.K64 2006 _01