000			01237nam a22001697a 4500
999			_c2679 _d2679
008			150121b xxu||||| |||| 00| 0 eng d
040			_aZET-Ke _dZET-Ke
050			_aHD30.22 _b.P43 1987
100			_aPeppers, Larry C.
245			_a Managerial economics : _btheory and applications for decision making / _cLarry C. Peppers.
260			_a St. Paul, MN : _bWest Pub, _cc1987.
300			_axxii, 679 p. : _bill. ; _c27 cm.
500			_aIncludes bibliographies and indexes.
505			_aThe economic roots of business operations -- A functional view of value creation by the firm -- Optimization techniques and managerial economics -- Demand analysis and consumer behavior -- Elasticity of demand -- Regression analysis and empirical estimation -- Demand analysis in the marketing and sales departments -- The production process -- Cost theory and measurement -- Empirical cost and production functions -- Risk and uncertainty -- The economics of time: capital budgeting --Theory of the firm and market structure -- Market structures: applications -- Profits and profitability analysis -- Pricing decisions -- Government and business: wealth creation and distribution.
700			_aBails, Dale G.
942			_2lcc _cBK _kHD30.22 _m.P43 1987