000 | 01254cam a2200241 i 4500 | ||
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999 |
_c2685 _d2685 |
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001 | 2233438 | ||
003 | ZET-ke | ||
005 | 20190814123119.0 | ||
008 | 770830s1977 maua b 000 0 eng | ||
010 | _a 76013091 | ||
020 | _a9780074712 | ||
040 |
_aDLC _cDLC _dZET-ke _beng |
||
050 | 1 | 0 |
_aHF5415 _b.R5 2004 |
100 | 1 | _4Rix, Peter. | |
245 | 1 | 0 |
_aMarketing : _ba practical approach / _cPeter Rix. |
250 | _a5th ed. | ||
260 |
_aBoston : _bMcGraw Hill, _c2004. |
||
300 |
_axxvi, 558 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references. | ||
505 | _aThe field of marketing -- The marketing environment -- Gathering marketing information -- Market segmentation, targeting and positioning -- Understanding the consumer market -- Understanding the business market -- The international market -- Product planning and development -- Product-management strategies -- Services marketing strategies -- Pricing strategies -- Distribution strategies -- Retailing and wholesaling -- The promotional program -- Strategic marketing -- Marketing implementation and evaluation -- Key indicators of marketing performance -- Marketing ethics -- Marketing on the internet. | ||
650 | 0 | _aMarketing. | |
942 |
_2lcc _cBK _kHF5415 _m .R5 2004 |