| 000 | 01010cam a22002534a 4500 | ||
|---|---|---|---|
| 999 |
_c2695 _d2695 |
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| 001 | 13695252 | ||
| 003 | ZET-ke | ||
| 005 | 20211120020010.0 | ||
| 008 | 040823s2006 mauad bi 001 0 eng | ||
| 010 | _a 2004058191 | ||
| 020 | _a9780975228203 | ||
| 040 |
_aDLC _cDLC _dZET-ke _beng |
||
| 050 | 1 | 0 |
_aHF5415 _b.L4 2004 |
| 100 | 1 | _aLee, K. Y. | |
| 245 | 1 | 0 |
_aThe business of marketing / _cK.Y. Lee. |
| 250 | _a1st ed. | ||
| 260 |
_aAustralia : _bStratstar, _cc2004. |
||
| 300 |
_ax, 209 p. : _bill., charts ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. 652-660) and index. | ||
| 505 | _aIntroduction and overview -- The marketing environment -- Understanding the consumer -- Market segmentation -- Marketing research -- Product classification and services marketing -- Product management -- Product presentation -- Distribution -- The promotion mix -- Promotion methods -- Pricing. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aTanner, John F. _9188 |
|
| 942 |
_2lcc _cBK _kHF5415 _m .L4 2004 _01 |
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