000			01688cam a2200265 a 4500
999			_c2698 _d2698
001			15635987
005			20200121121034.0
008			090224s2010 maua b 001 0 eng
010			_a 2009007221
020			_a9781292020037
040			_aLC _cLC _dZET-Ke
050	0	0	_aTX911.3.M3 _b.K68 2014
100	1		_aKotler, Philip. _9166
245	1	0	_aMarketing for hospitality and tourism / _cKotler et al.
250			_a6th ed.
260			_aBoston : _bPearson, _cc2014.
300			_aii, 630 p. : _bill, _c29 cm.
504			_aIncludes bibliographical references and index.
505			_aMarketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- The marketing environment -- The role of marketing in strategic planning -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organisational buyer behavior of group market -- Market segmentation targeting and positioning -- Designing and managing products -- Internal marketing -- Pricing products pricing considerations approaches and strategy -- Distribution channels -- Promoting products communication and promotion policy and advertising -- Promoting products public relations and sales promotion -- Professional sales -- Direct and online marketing -- Destination marketing -- Next years marketing plan -- The five gap model of service quality -- Forecasting market demand
650		0	_aHospitality industry _xMarketing. _91230
650		0	_aHospitality industry--Marketing _xTourism _91231
700	1		_aBowen, John T. _91232
700	1		_aMakens, James C. _91233
942			_2lcc _cBK _hTX911.3.M3 _kTX911.3.M3 _m.K68 2014