000			01583nam a2200265 a 4500
999			_c2706 _d2706
001			3353958
003			ZET-ke
005			20190813140716.0
008			860620s1987 ilua b 001 0 eng
010			_a 86081796
020			_a9780071014830
020			_a0071014837
040			_aDLC _cDLC _dZET-ke _beng
050	0	0	_aHF1416 _b.C375 2012
100			_aGraham, John L.
245	1	0	_aInternational marketing / _cPhilip R. Cateora.
250			_a2nd ed.
260			_aBoston. : _bMcGraw Hill, _c2002.
300			_axiv,691 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (Bibliography: p. 801-805) and index.
505			_aThe scope and challenge of international marketing -- The dynamic environment of international trade -- Cultural dynamics in assessing global markets -- Culture, management style and business systems -- Financing the international operation -- The political and legal environment: a critical concern -- Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing management -- Small and medium size enterprise internationalization -- Products for consumers -- Products and services for businesses -- International marketing channels -- Exporting, managing and logistics -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets.
650		0	_aExport marketing.
650		0	_aInternational business enterprises.
942			_2lcc _cBK _kHF1416 _m.C375 2012