000 00929nam a22002297a 4500
999 _c2715
_d2715
008 120327t xxu||||| |||| 00| 0 eng d
020 _a9780324321050
040 _aZET-Ke
_dZET-Ke
050 1 0 _aHF5438
_b.S2 2006.
245 _aSales Management :
_banalysis and decision making /
_cThomas N. Ingram [...et. al.].
260 _aAustralia :
_bThomson South Western,
_c2006.
300 _axxii,,436 p. :
_c22 cm.
500 _aIncludes Index.
505 _aDescribing the personal selling function -- Defining the strategic role of sales function -- Developing the salesforce -- Directing the salesforce -- Determining the salesforce effectiveness and performance.
650 _aSales Management.
_9249
700 1 _aIngram, Thomas.
_91107
700 1 _aLaforge, Raymond W.
_91108
700 1 _aAvila, Ramon A.
700 1 _aSchwepker Jr., Charles H.
700 1 _aWilliams, Miochael R.
942 _2lcc
_cBK
_kHF5438
_m.S2 2006.