000			01099cam a2200277 a 4500
999			_c2727 _d2727
001			13500243
003			ZET-ke
005			20190813164755.0
008			040224s2002 enka b 001 0 eng
010			_a 2004269767
020			_a9781740098113
040			_aDLC _cDLC _dZET-ke _beng
050	0	0	_aHF5415 _b.K6314 2003
245	0	0	_aPrinciples of marketing / _cPhilip Kotler ... [et al.].
250			_a3rd European ed.
260			_aHarlow, England ; _aNew York : _bPrentice Hall, _c2002.
300			_axxiii, 656 p. : _bcol. ill. ; _c28 cm.
500			_aEdition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.
500			_a"The European edition ... offers significant changes"--Pref.
504			_aIncludes bibliographical references and index.
505			_aCreating excitement and value -- Market behavior and strategies -- Developing the marketing mix -- Extending market.
650		0	_aMarketing.
700	1		_aKotler, Philip. _9166
700	1		_aKotler, Philip. _tPrinciples of marketing.
942			_2lcc _cBK _kHF5415 _m.K6314 2003