| 000 | 00935pam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c2747 _d2747 |
||
| 001 | 2925817 | ||
| 003 | ZET-ke | ||
| 005 | 20190814161503.0 | ||
| 008 | 890530s1990 ilua b 001 0 eng | ||
| 010 | _a 89015257 | ||
| 020 | _a0256128995 | ||
| 040 |
_aDLC _cDLC _dZET-ke _beng |
||
| 050 | 0 | 0 |
_aHF5429 _b.M328 1993 |
| 100 | 1 | _aMason, Joseph Barry. | |
| 245 | 1 | 0 |
_aModern retailing : _btheory and practice / _cJ. Barry Mason, Morris L. Mayer. |
| 250 | _a6th ed. | ||
| 260 |
_aHomewood, IL : _bBPI/Irwin, _cc1993. |
||
| 300 |
_axx, 793 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 505 | _aRetailing structure and strategy -- Monitoring the environment -- Deciding how to compete: planning for customers and operations -- Implementing retail strategy: retail-mix decisions -- Epilogue. | ||
| 650 | 0 |
_aRetail trade. _92393 |
|
| 700 | 1 | _aMayer, Morris Lehman. | |
| 942 |
_2lcc _cBK _kHF5429 _m.M328 1993 |
||