000			01631cam a22002894a 4500
999			_c2766 _d2766
001			14990594
003			ZET-ke
005			20190814161523.0
008			070831s2008 maua b 001 0 eng
010			_a 2007036476
020			_a9780073529882
020			_a0073529885
035			_a(OCoLC)ocn169874129
035			_a(OCoLC)169874129 _z(OCoLC)156810212
040			_aDLC _cDLC _dZET-ke _beng
050	0	0	_aHF5415.153 _b.C72 2008
100	1		_aCrawford, C. Merle _q(Charles Merle), _d1924- _9145
245	1	0	_aNew products management / _cMerle Crawford, Anthony Di Benedetto.
250			_a9th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2008.
300			_axviii, 558 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 505-508) and index.
505			_aThe menu -- The new products process -- Opportunity identification and selection: Strategic planning for new products -- Preparation and alternatives -- Problem-based ideation: Finding and solving customer's problems -- Analytical attribute approaches: Introduction and perceptual mapping -- Analytical attribute approaches: Trade-off analysis and qualitative techniques -- The concept evaluation system -- Concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- Design -- Development team management -- Product use testing -- Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues.
650		0	_aNew products _xManagement. _9146
700	1		_aDi Benedetto, C. Anthony. _9147
942			_2lcc _cBK _kHF5415.153 _m.C72 2008