000 01086cam a22002175a 4500
999 _c2771
_d2771
001 17630175
003 ZET-ke
005 20220726020010.0
008 130219s2012 xx 000 0 eng
010 _a 2012537074
020 _a9780618310616
040 _aDLC
_cDLC
_beng
_dZET-ke
050 1 0 _aHF5415.13
_b.J4 2005
100 1 _aJeannet, Jean-Pierre.
245 1 0 _aCases in global marketing strategies /
_bJean-Pierre Jeannet.
260 _aBoston :
_bHoughton MifflinCompany,
_c2005.
300 _aMixed pagination :
_bill. ;
_c20 cm.
505 _aNote on the world over-the- counter (OTC) drug industry -- Note on competitors in the OTC drug industry -- Note on OTC brands -- Ciba self medication -- Interactive computer systems corp. -- ICI paints -- Gillette international's TRAC II -- Toyota -- Delissa in Japan -- Marriott international -- Hewlett-Packard -- Xerox corporation -- Tonernow.com -- Euro RSCG worldwide -- Manchester united PLC -- Real Madrid club de futbol -- Football club ajax.
700 1 _aHennessey, H. David.
942 _2lcc
_cBK
_kHF 5415.13
_m.J4 2005
_02