000			01199cam a2200253 i 4500
999			_c2774 _d2774
001			2233438
003			ZET-ke
005			20190814122219.0
008			770830s1977 maua b 000 0 eng
010			_a 76013091
020			_a9780074717516
020			_a0074717510
040			_aDLC _cDLC _dZET-ke _beng
050	1	0	_aHF5415 _b.R5 2007
100	1		_4Rix, Peter.
245	1	0	_aMarketing : _ba practical approach / _cPeter Rix.
250			_a6th ed.
260			_aBoston : _bMcGraw Hill, _cc2007.
300			_axxvii, 587 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references.
505			_aThe field of marketing -- The marketing environment -- Gathering marketing information -- Market segmentation, targeting and positioning -- Understanding the consumer market -- Understanding the business market -- The international market -- Product planning and development -- Product-management strategies -- Services marketing strategies -- Pricing strategies -- Distribution strategies -- Retailing and wholesaling -- The promotional program -- Strategic planning -- Marketing metrics -- Marketing-cost analysis.
650		0	_aMarketing.
942			_2lcc _cBK _kHF5415 _m .R5 2007