| 000 | 00955cam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c2778 _d2778 |
||
| 001 | 15152249 | ||
| 005 | 20220621020011.0 | ||
| 008 | 080124s2008 njua 000 0 eng | ||
| 020 | _a1740092627 | ||
| 020 | _a1740092627 | ||
| 035 | _a(OCoLC)191697384 | ||
| 035 | _a(OCoLC)ocn191697384 | ||
| 040 | _aZET-Ke | ||
| 050 | 0 | 0 |
_aHF5415 _b.K6314 2001 |
| 100 |
_aKotler Philip _9166 |
||
| 245 | 0 | 0 |
_aPrinciples of marketing / _cPhilip Kotler and Gary Armstrong. |
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2001. |
||
| 300 |
_a498p. : _bill. (chiefly col.) ; _c28 cm. |
||
| 500 | _aIncludes Index | ||
| 505 | _aUnderstanding marketing and the marketing process -- Analyzing marketing opportunities and developing strategies -- Developing marketing strategy and the marketing mix -- Extending marketing. | ||
| 650 | 0 |
_aMarketing. _9167 |
|
| 700 | 1 |
_aGary, Armstrong. _9168 |
|
| 942 |
_2lcc _cBK _hHF5415 _kHF5415 _m.K6314 2001 _02 |
||