| 000 | 00893nam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c2785 _d2785 |
||
| 001 | 3353958 | ||
| 003 | ZET-ke | ||
| 005 | 20190813125848.0 | ||
| 008 | 860620s1987 ilua b 001 0 eng | ||
| 010 | _a 86081796 | ||
| 020 | _a9780070144477 | ||
| 020 | _a0070144478 | ||
| 040 |
_aDLC _cZET-ke _dDLC _beng |
||
| 050 | 0 | 0 |
_aHF1416 _b.C375 2009 |
| 100 | _aCateora, Philip R. | ||
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip, R. Cateora. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMcGraw Hill, _c2002. |
||
| 300 |
_axiv,723 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aBibliography: p. 801-805. | ||
| 505 | _aOverview -- External environment -- Global opportunities -- Developing global marketing strategies -- Supplementary material. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational business enterprises. | |
| 942 |
_2lcc _cBK _kHF1416 _m.C375 2009 |
||