| 000 | 01212cam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c2793 _d2793 |
||
| 001 | 2088301 | ||
| 003 | ZET-ke | ||
| 005 | 20190814141046.0 | ||
| 008 | 950615s1995 nyua 001 0 eng | ||
| 010 | _a 95032269 | ||
| 020 | _a0471128430 (paper : alk. paper) | ||
| 040 |
_aDLC _cDLC _dZET-ke _beng |
||
| 050 | 0 | 0 |
_aHF5415.1265 _b.S742 1995 |
| 100 | 1 |
_aSterne, Jim, _d1955- |
|
| 245 | 1 | 0 |
_aWorld Wide Web marketing : _bintegrating the Internet into your marketing strategy / _cJim Sterne. |
| 260 |
_aNew York : _bJ. Wiley, _cc1995. |
||
| 300 |
_axvii, 331 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes index. | ||
| 505 | _aIntroduction to the internet and the web-An executive summary -- Getting to know the internet -- Welcome to the World Wide Web -- Using the World Wide Web for marketing -- Customer service first -- Web page functionality-Be kind to your users -- Interactivity is king -- Feedback -- Value added marketing -- Attracting attention -- Measuring your success -- A few thorny issues -- Where do you start? -- Looking toward the future. | ||
| 650 | 0 |
_aInternet marketing. _92392 |
|
| 650 | 0 |
_aWorld Wide Web. _91933 |
|
| 650 | 0 |
_aInternet. _9936 |
|
| 942 |
_2lcc _cBK _kHF5415.1265 _m .S742 1995 |
||